Privacy Policy

1. Overview

This Privacy Policy explains how Pawmize collects, uses, stores, and protects your information when you visit our website, create an account, enroll in a membership plan, or use any part of our communication and coordination services (the “Service”).

By accessing or using the Service, you acknowledge this Privacy Policy and consent to our data practices as described below.

2. Information We Collect

A. Information You Provide Directly

• Account details, such as your name, email address, and phone number
• Pet details, such as name, species, sex, coloring, and weight
• Care instructions, such as feeding, medications, routines, behavioral notes, and medical notes
• Home access information, such as entry notes, if you choose to provide them
• Designated contacts and pet guardians, such as names, phone numbers, and email addresses
• Escalation instructions
• Check-in responses
• Messages and communications with us
• Consent forms from your designated contacts and guardians
• Marketing-related questionnaire responses, such as your age range and how you discovered Pawmize

We may collect information about your pet that you choose to provide, including your pet’s name, species, breed, age, feeding instructions, medications, behavioral information, veterinary or care information, routines, and other information necessary to help coordinate care.

Please do not provide sensitive personal information about yourself that is not necessary for the pet-care services. Pawmize is not intended to collect or store your medical records or other sensitive personal information unrelated to providing the Service.

B. Payment Information

Payments are processed by our third-party payment processor, Stripe, Inc. We do not store full card numbers or bank credentials.

C. Automatically Collected Information

• IP address
• Device and browser type
• Access times
• Pages visited
• Referring URLs
• Usage and interaction data
• General location information, such as approximate city or state

D. Information From Your Contacts and Designated Pet Guardians

Your designated contacts and pet guardians may provide information through our Consent Agreements or by interacting with us during plan activation.

3. Cookies & Tracking Technologies

We and our service providers may use cookies, pixel tags, web beacons, and similar technologies to:

• Operate and secure our website
• Enable core functionality, such as login and account features
• Conduct analytics to understand website performance
• Measure the effectiveness of marketing or email campaigns
• Improve user experience

You can control cookies through your browser settings. Disabling cookies may affect website functionality. We do not use cookies to collect sensitive data or to sell personal information.

4. How We Use Your Information

A. Operate and Provide the Service

• Send check-ins and follow-ups
• Activate your plan if you don’t respond to check-ins and follow-ups
• Notify contacts and designated guardians
• Share instructions and care-plan details with contacts and designated guardians
• Carry out your documented escalation steps
• Pause and resume check-ins based on your instructions

B. Maintain and Improve the Service

• Troubleshoot service issues
• Improve reliability
• Analyze usage patterns
• Support customer service

C. Process Payments

• Manage subscriptions
• Process charges
• Update billing information

D. Communicate With You

• Operational messages required for the Service
• Account updates
• Onboarding messages
• Promotional and marketing emails, if selected

We may use your information to conduct scheduled check-ins, communicate with you, follow our escalation procedures when appropriate, and contact the emergency contacts or guardians you designate to help coordinate care for your pet.

5. Home Access Information

If you choose to provide home access details, you acknowledge:

• You are legally permitted to share this information.
• We transmit it only to your designated contacts and pet guardians during plan activation.
• We do not verify its accuracy.
• We are not responsible for misuse by your contacts, guardians, or third parties.
• We do not take possession of physical keys or access devices.

You may update or delete this information at any time. We recommend you don’t share sensitive information such as passcodes.

If you provide home-access instructions, you are responsible for ensuring that the information is accurate and current. We may share such information with a designated contact or guardian when reasonably necessary to coordinate care for your pet. Pawmize does not guarantee that any person will be able to access your home.

6. How We Share Information

A. With Your Designated Contacts and Pet Guardians

During plan activation, we share pet details, care instructions, home access instructions, if provided, and escalation notes with whoever confirms they will provide care for your pet.

B. With Service Providers

We work with trusted third parties, including Stripe, Twilio, Airtable, Shopify, and Make, for website hosting, payment processing, SMS/call/email delivery, analytics, customer support, and cloud services.

If our website or online services are hosted or supported by Shopify, information you submit through those services may be transmitted to and processed by Shopify to provide and support those services.

C. Legal Requirements

We may disclose information if required to do so by law, subpoena, court order, government request, or to protect our rights and safety.

D. Business Transfers

In the event of a merger, acquisition, asset sale, or reorganization, your information may be transferred as part of that transaction.

7. Data Retention

We retain your information as long as necessary to operate the Service, comply with legal obligations, maintain transaction records, and resolve disputes.

8. Data Security

We use reasonable administrative, technical, and physical safeguards, including:

• HTTPS/SSL encryption
• Access controls
• Secure servers
• Limited employee access
• Routine security assessments

No system is completely secure. We cannot guarantee absolute protection.

Information transmitted over the internet or through other electronic channels may not always be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

9. Data Breach Notification

If a breach involving your personal information occurs, we will notify you in accordance with applicable law, typically within 30 days of discovery.

10. Your Rights

All users of Pawmize have the right to:

• Access the personal information we hold
• Request corrections
• Request deletion, subject to legal retention requirements
• Request a copy of their information
• Request restrictions on processing
• Opt out of marketing emails

Depending on where you live, you may also have the right to receive a portable copy of certain personal information or request that it be transferred to a third party, subject to applicable law and exceptions.

We may need to verify your identity before processing a privacy request, as permitted or required by applicable law. Where permitted by law, you may designate an authorized agent to make a request on your behalf. We may require proof that you authorized the agent to act for you and may also require you to verify your identity directly with us.

For Trusted Contacts and Designated Pet Guardians: If you are listed as a contact or designated guardian and wish to access, correct, or delete your information, email care@pawmize.com.

State-Specific Rights: Residents of certain states—including California, Colorado, Virginia, Connecticut, and others—may have additional rights. To submit a request, email members@pawmize.com.

11. Children’s Privacy

The Service is not intended for individuals under 18, and we do not knowingly collect information from children.

12. Third-Party Links

Our website may contain links to third-party sites. We are not responsible for their privacy practices or content.

13. International Users

The Service is intended exclusively for residents of the United States. If you access the Service from outside the United States, you do so voluntarily and acknowledge that your information will be processed in the United States.

14. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Revisions are effective when posted to our website. Your continued use of the Service constitutes acceptance of the updated policy.